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CFPB Claims “Dark Patterns” in Loan Lead Generation
Posted 2024-04-09The circular posits that lead generators act abusively if they promote services and products, based on their financial affiliation. This is because, according to its contents, the consumer reasonably assumes that the lead generator is acting on their behalf, meaning that preferencing certain products cannot be in the consumer’s interest.
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CFPB Claims “Dark Patterns” in Loan Lead Generation
Posted 2024-04-09The circular posits that lead generators act abusively if they promote services and products, based on their financial affiliation. This is because, according to its contents, the consumer reasonably assumes that the lead generator is acting on their behalf, meaning that preferencing certain products cannot be in the consumer’s interest.